Tips & trends for developing your online marketing plan #2

This the second in our series on developing your online marketing plan.  If you missed our first blog in the series, check it out at Organikmarketing/blog/.

As we mentioned in the last blog, we thought it was a good time of year to address planning for 2011.  We've already covered the reasons for planning and tips for getting started.  This blog focuses on tips for planning your mobile marketing strategy.

Mobile - The overwhelming popularity of mobile devices is really driving the local trend in online marketing.  For starters, we suggest you make sure your website has been optimized for mobile devices.  More and more people are accessing web sites, conducting searches, and connecting on social networks via their mobile device.

If you haven't already done so, make sure you install the apps you use (Twitter, Facebook, YouTube, Hootsuite, Foursquare etc.) onto your mobile device.  That way you are always in touch and you can better understand how your customers are using these apps, giving you ideas for your maketing plan.

Whenever communicating with your customers via social networks, it is important to think mobile.  Chances are good that your customers are connecting with you from their mobile device.  For example, recent research indicates there are 150 million mobile Facebook users.

Next, we suggest doing some research on social networking apps that offer some really great marketing opportunities when enabled on mobile devices. A few that we suggest are worth checking out include;

• Foursquare
• Yelp
• Facebook Places

So, how can these apps be used for marketing your small business?  They could open up exciting possibilities for local advertising tie-ins, coupons, offers etc.  As a small business you may have the ability to display an ad, offer a coupon, give a reward for checking in to potential customers when they are currently near/at your business.  With some apps, such as Facebook places, you will even have the possibility of knowing their specific likes so you can further customize your message.

If you'd like more information on implementing mobile marketing or setting up your online marketing plan, contact us at OrganikSEO.com

Comments

[Aiza from search engine rankings]

Very well explained tips. Thank you so much for posting it and sharing it to us. I love the layout of your blog. Colorful and yet well organized. The point view is very understandable As well as the subject. This is very helpful to those working in Online Marketing. Your a big help. I appreciate your effort. Good work.

[aman]

its nice instructions.i found it useful.