Tips for measuring your Social Media ROI

How do you know if your investment into a social media campaign is paying off?

Over the past couple of weeks we have provided insights into how social media can help your small business and tips for getting started.  Today's blog focuses on measuring your return on investment.

If you're like other small businesses you may be asking, if I am going to invest my time in social media or hire someone to assist me with social media, how do I know if I am getting a good return on my investment?

If you are just starting a social media campaign or ramping up an existing one, a good place to start is to establish some baseline measurements.  One type of performance indicator to look at is how much you or your brand are being talked about online within your industry.  You can easily set up monitoring systems to give you this information.  Following are several that we think are worth consideration.

Google Alerts - easily set up a daily alert to see mentions of your company or brand

Twitter search - type in your company or brand to see tweets about you and your company

Tweetdeck - receive a notification every time someone tweets about you or your company

Technorati - join their site, claim your blog and then monitor the ranking of your blog over time

Another, we hope obvious, method of monitoring the return on your social media campaign is to ask your customers and prospects. Some questions we think that you will want to continuously ask and monitor are;

• Are they following you?
• Have they shared any of your posts?
• What do they like about your online presence?
• What else would they like to see?

Hopefully after implementing your social media campaign you will see more quality followers and more of your posts will be shared with the end goal being increased sales.  If you aren't seeing the results you desire, you can easily engage your network to identify improvements and then monitor the impact. 

One final note, implementing a social media campaign takes time.  You may not see results immediately but if you are patient, engage your network by providing frequent and valuable content, the results will follow.

If you would like more information about creating and monitoring your social media campaign, please contact us at www.OrganikSEO.com