Social Media Services Overview


The user participation and two-way communication enabled by social media portals allows clients to engage in a true dialogue with customers and prospects, building lasting brand loyalty. Social media also facilitates peer-to-peer sharing of information about new products and services.

Social media is particularly important in emerging industries (for example the "green" industry) as consumers are hungry to learn more about emerging technologies and new products and to share what they’ve found with like-minded friends, family and other contacts. Social media tools make both research and spreading the word simple.

OrganikSEO helps our clients leverage social media tools including blogs, Facebook Pages, YouTube Channels and Twitter campaigns to increase exposure and awareness of our client’s products and services. When it comes to "eco-friendly" "organic" and "green"companies we have a distinct advantage because we have built a large network of colleagues, friends, and organizations in the space that allow us to quickly establish strategic social media partnerships and build out networks of targeted followers on behalf of our clients .

If you’ve already taken steps to establish a blog, Facebook page, Twitter account or YouTube channel, OrganikSEO can refine your exiting profiles to include designs and content that reinforces your brand. We can also conduct outreach to increase your audience through our social media maintenance and coaching options. If you’re new to social media, we can work with you to set up the social media presence that will best meet your business needs.

Facebook iconFacebook Channel Development

Facebook has enabled the addition of “Pages” to its network to allow businesses to share information with their supporters. More than 20 million people become fans of Pages each day, making Facebook one of the most rapidly growing platforms for meaningful customer engagement.

The standard Facebook Page design adheres to a bland template. To set your Page apart, OrganikSEO’s design experts can customize your Page to better reflect your business, reinforce your brand and leverage custom content tabs that will differentiate you from your competition.

Of course, simply establishing a Page is only the beginning of a social media strategy. Attracting fans and keeping them interested by providing, regular, useful information is key to a Page’s success. Depending on your resources, OrganikSEO can either manage your Page’s content on an ongoing basis, or equip your in-house team to effectively take control of your Page.

Facebook advertising can also be a very effective online marketing tool, further increasing your Facebook fan base and generating awareness of your products and services. With the ability to target ads to appear to only those users who meet specific criteria such as gender, location, age and interests, for a reasonable cost Facebook ads generally produce a solid ROI. OrganikSEO can guide you through the development of a Facebook advertising campaign.

Click on the following links for more information on our Social Media Optimization Services for small businesses and Social Media Optimization services for large businesses.

Twitter iconTwitter Account Development

Twitter serves as a powerful tool to establish an ongoing dialogue with customers and prospects. Perhaps most importantly, the platform provides you with a chance to listen. By setting up search parameters, it is possible to monitor millions of tweets to learn what people are saying about you, your industry, your competitors and more.  Twitter can also be used to ask direct questions, as members of the community love to share their opinions. The information collected through Twitter listening can prove invaluable when shaping a more effective online marketing campaign.

More than simply a tool through which to share “your stuff,” when used properly, Twitter can help define your brand’s personality. Each time you comment about interesting things in your space, offer helpful advice or share interesting things happening in the community, you are solidifying your company’s reputation as a trusted resource and helping customers and prospects get to know you and what you value. That feeling of personal connection translates into customer loyalty. In addition, thanks to the instant nature of Twitter communications, the platform is an ideal tool for generating awareness of promotions — especially those with a short lifespan. Twitter subscribers value the chance to hear first and have the inside scoop on special offers and delight in sharing the news with their followers.

OrganikSEO can launch your Twitter account and design a custom twitter background to match the look and feel of your website. We can then manage the ongoing flow of communications and/or assist with specific Twitter-based promotions.

Click on the following links for more information on our Social Media Optimization Services for small businesses and Social Media Optimization services for large businesses.

 
Youtube iconYouTube Channel Development

A branded YouTube Channel is a powerful platform from which to provide better customer services to existing customers and attract new ones. Through the production of tutorials, video product manuals and other informative multimedia tools, viewers are able to see first hand how your product or service works, and learn more about what types of expertise they can count on your company to provide. In addition, online videos that entertain can serve as a very effective viral awareness-building tool.

OrganikSEO can help you create a professional, branded online YouTube Channel and help you promote your multimedia content to attract page views and Channel subscribers. For those clients who do not currently have video content to share, OrganikSEO has established strategic partnerships with video production firms who are ready to assist.

Click on the following links for more information on our Social Media Optimization Services for small businesses and Social Media Optimization services for large businesses.

 
Blog iconBlog and Website Content Development

Blogs serve as a great outlet through which to increase search engine rankings because their content is indexed by the search engines on a regular basis. They also serve as a very effective way to reinforce your brand’s value and market leadership in the eyes of your customers and prospects because they offer fresh, up-to-date content and perspectives. Depending on your preferences, blogs can also be used to enable a two-way dialogue with readers who can be allowed to offer their own opinions and insights related to blog posts. This built-in feedback loop is invaluable when seeking feedback on new concepts, products or services before implementation.

OrganikSEO can help you build traffic for an existing blog or start a new one. Our creative experts can develop a custom blog design that reinforces your brand, and our content development team is able to help generate new blog content as often as you require.

If you’re looking to update an existing website, OrganikSEO can help eliminate unnecessary content that drags websites down in the search engine rankings, replace an outdated website structure with one that is more easily read by search engines, and reorganize content headings and titles to both improve the user experience and make the site more search engine friendly. Our content development experts can also rewrite or refresh your content to ensure you are sending the message most beneficial to your business.